As director of automotive marketing, Bita Sistani is responsible for developing and executing business strategy on behalf of Samsung Device Solutions America’s automotive business focus. To increase Samsung’s overall automotive semiconductor marketing share, Bita is tasked with building synergy between the different business units that make up Samsung Device Solutions as well as acquired companies such as Harman International.
Bita earned her BS and MS in Electrical, Electronics and Communications Engineering from the University of Kansas.
Outside of the office, Bita can be found actively training for her next triathlon, running marathons in different geographies or hiking some of the world’s highest mountains including Machu Picchu and Mt. Kilimanjaro.