The Best in Smartphone Display Panels — the Galaxy S7 Displays

Posted on 02/24/2016 by

Hanjong (HJ) Lee

In its sixth consecutive “shootout” analysis of mobile OLED (organic light emitting diode) display, DisplayMate Technologies Corporation yesterday reported that the new Samsung Galaxy S7 displays were the best smartphone displays that the well-respected display analysis firm has seen.

In fact, DisplayMate President, Dr. Raymond M. Soneira called the Galaxy S7 display “the Best Performing Smartphone Display that we have ever tested.” He also remarked that the display delivers “absolutely stunning and beautiful images.” Samsung introduced the Galaxy S7 this week at Mobile World Congress in Barcelona.

Found to be exceptional in DisplayMate’s independent testing were the 577-ppi (pixels per inch) Galaxy S7 display’s absolute color accuracy, 2560×1440 screen resolution, infinite contrast ratio, and most consistent level of brightness when viewed from the side.

Moreover, the maximum brightness was found to be 24% higher than the Galaxy S6, which is a significant, visually noticeable improvement, particularly in high ambient or bright natural light. The contrast in high ambient light also significantly improved.

In addition, DisplayMate commended a new interactive Personalized Automatic Brightness Control featured in the Samsung’s new flagship smartphone. The Automatic Brightness control remembers the display brightness settings users set, so they get their own customized brightness preferences. The company specifically called out the GS7 display as the first in a smartphone, tablet or TV to “do Automatic Brightness correctly.”

DisplayMate further praised the ability of the Galaxy S7 OLED screen to continually display some text and graphics on a black background 24/7 without any significant reduction in battery run time. This “Always On Display” can show customized clock, calendar, status messages, notifications, and personalized images on the main screen when the phone is in standby. The display is updated once a minute for both content and brightness. DisplayMate found that the new “Always on Display” mode used only 50 to 90 milliwatts of power.

I’d like to also point out that DisplayMate had a lot of positive things to say about Samsung’s continued use of OLED technology with our Galaxy smartphones. We were delighted to hear that since we are working to improve the performance of our OLED displays with every generation of Galaxy smartphones.

The highly detailed DisplayMate analysis showed that Samsung’s OLED displays have evolved to hold “a commanding first place lead” in smartphones, which is “challenging and even exceeding the performance of the best LCDs.”

The testing firm also said that the performance of the OLED display on a flexible plastic substrate for the Galaxy S7 edge is now “essentially the same” as on the traditional rigid glass substrate for the Galaxy S7. Moreover, the testing firm referred to curved and flexible displays as the wave of the future – tremendous validation for technology Samsung has pioneered.
Overall, obviously we are delighted with the findings. We’d be interested in knowing what you think after you read the report, and more importantly, what you think after you’ve had the opportunity to see the new Samsung Galaxy S7.

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