Do you ever send a text or surf the Web on your phone during commercial breaks? According to a recent Pew study, you’re not alone – in fact, 38% of US mobile phone owners use their devices to keep themselves occupied during commercials. Gamers also supplement their console interaction on TV screens with tablet devices, as evidenced by new tablet gaming technologies announced at E3 2012. These are examples of second screen, a rapidly growing trend that has contributed to a massive surge in electronic device sales, which, in turn, has impacted demand on mobile memory technology.
As the industry adapts to the constant need to be connected through multiple devices, next-generation mobile memory must keep up. In fact, Samsung recently announced that it has begun producing the industry’s first 2GB LPDDR3 DRAM chip, a crucial component needed for fast processors, high resolution displays and 3D graphics in tablets and smartphones. Our newest mobile DRAM chips are approximately 50% faster than those of previous generations, allowing for richer and more graphics-intensive screen experiences including second screen usage.
In order to access all of the information at our fingertips, fast processing and high resolution displays on mobile devices is a must:
As you can see, speed and power are essential characteristics of second screen experiences. Samsung is addressing the second screen phenomena and setting the industry standard for superior speed and data processing power through advanced mobile memory technology, the silent enabler for all of this usage.
You can learn more about the new 2GB LPDDR3 chip in the official release below. I’d also love to hear your thoughts on the second screen phenomenon and our increased reliance on mobile devices in the comments section below.
Samsung Announces Production of Industry’s First
2GB LPDDR3 Mobile Memory, Using 30nm-class Technology
SEOUL, Korea – September 18, 2012 – Samsung Electronics Co., Ltd., a global leader in advanced semiconductor technology solutions, has begun mass producing the industry’s first two gigabyte (GB), low power double-data-rate 3 (LPDDR3) memory, using 30 nanometer (nm) class* technology, for next-generation mobile devices.
Samsung started mass production of the industry’s most advanced mobile DRAM (dynamic random access memory) chip, only 10 months after it began producing the industry’s first 30nm-class based 2GB LPDDR2 memory in October, 2011. The new LPDDR3, which marks the first time a 2GB LPDDR3 density is available in one space-saving package, utilizes four LPDDR3 chips stacked together. LPDDR3 is needed for fast processors, high resolution displays and 3D graphics in tablets and smartphones.
“We will embrace greater technical cooperation with industry leading mobile device makers, as we continue to provide timely next-generation memory solutions like 2GB LPDDR3 DRAM, in helping to accelerate growth of the mobile memory market,” said Wanhoon Hong, executive vice president, Memory Sales & Marketing, Samsung Electronics. “Furthermore, with this rapid introduction of 2GB LPDDR3, we are moving very assertively to expand our global leadership on the premium side of our extensive memory portfolio.”
The new 2GB LPDDR3 DRAM can transfer data at up to 1600 megabits per second (Mbps) per pin, which is approximately 50 percent faster than a LPDDR2 DRAM. And on the package level, it provides a data transmission rate up to 12.8 gigabytes per second (GB/s), which will enable playing of full HD video content in real-time on smartphones and tablets. The high data transfer rates allows LPDDR3 to exceed support for full HD video payback on screens exceeding the current market available four-inch measurement and enable real-time viewing without downloading the content for the full HD visual experience.
By providing an early extensive global supply of LPDDR3 DRAM to smartphone and tablet manufacturers, Samsung expects to see a significant increase in the adoption of 2GB mobile DRAM.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206,000 people in 197 offices across 72 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com.
* Editors’ Note: 30nm-class means a process technology node somewhere between 30 and 39 nanometers.
Samsung and the stylized Samsung design are trademarks and service marks of Samsung Electronics Co., Ltd. Other trademarks are the property of their respective owners.