On the horizon in 2012

Happy New Year! I can’t believe it’s been over a year since I first started blogging for Samsung’s “Chips & Bits.” This blog site has certainly come a long way since Taylor Buley teased me about being a “Chip Monk” on Twitter! It’s been a great year for Samsung Memory, and I’m excited about what 2012 has in store for us.

For my first post of the year, I wanted to write about the growth of Internet mobilization, and the impact that it has had on smartphone performance. The reason why I chose to write about this topic is because of a recent post I read by my colleague, Yong Park. In his post, Yong pointed out that mobile devices had “record shattering” holiday sales this year with more than 2.8 million device activations on Christmas Day alone.

I think one of the reasons why so many consumers shelled over the cash for new smart phones this year is largely due to the ability that the Internet has to mobilize people. Whether it’s helping to drive the revolutions of the Arab Spring or organizing a flash mob, the Internet can play a powerful role in mobilizing people – and smartphones are a catalyst for that mobilization.

As more and more people turn to their smartphones to mobilize their friends and colleagues, we at Samsung Semiconductor are constantly thinking about how to increase the performance of these devices. Mobile memory is one way that my division is contributing to improved performance in mobile devices.

As we’ve said  before, mobile memory – or mobile DRAM – is known in the industry as the “silent enabler.” This type of memory, one that rarely gets paid enough attention, is responsible for allowing your mobile device to power activities like video playback and multitasking. Without such capabilities, I’d expect a significant degrading of  smartphone  mobilization.

Analysts have determined that 58 percent of new mobile device designs have now migrated to the faster generation of low-power (LP) double data rate (DDR) chips,  known as LPDDR2. However, in 2012, we believe OEMs will need data transfer rates as high as 12.8GB per second, meaning we’ll see an influx of devices equipped with LPDDR3, the replacement for LPDDR2 that will begin being mass produced very soon .

What will this mean for the average consumer? Essentially, you’ll be seeing better HD  video playback and seamless switching between apps, all while requiring less battery power. These are critical features when using the Internet to mobilize people with your smartphone. We’re happy to be making a contribution – albeit small, but certainly not insignificant – to help improve the performance of your smartphones, and your ability to connect with others with any mobile device.

How do you plan to use your smartphone to mobilize in 2012? We’d love to hear your thoughts in the comments section below.