Samsung Highlights Technology Driving Innovation at 2014 Media Open House

Posted on 08/22/2014 by

Jim Elliott

Mark Twain once said that the coldest winter he ever spent was a summer in San Francisco. That was not the case earlier this summer as warm weather prevailed when media and analysts gathered to see what’s hot at Samsung Semiconductor. Held at the old Federal Reserve Bank of San Francisco – now known as the Bentley Reserve, the “Technology Driving Innovation” event featured executives from Samsung Semiconductor and Samsung Display highlighting industry-leading technologies and solutions for the mobile marketplace, IT Infrastructure, home entertainment, custom logic and foundries. Editors and analysts were also provided the first details on Samsung’s rapidly growing R&D operations in Silicon Valley.

To kick off the event, I highlighted Samsung’s holistic approach to innovation, which has been very successful in delivering industry-leading component solutions. I also underscored our commitment to Silicon Valley through our new 10-story Samsung Semiconductor headquarters being constructed in San Jose as well as through community involvement such as our outreach to the Second Harvest Food Bank, Junior Achievement and the American Red Cross among other charitable endeavors.

But our efforts to drive innovation were the primary focus for the three dozen editors and analysts in attendance.   Mike Williams, vice president of our memory product planning here in the U.S. provided an overview of Samsung’s track record in developing innovative, industry-leading technologies such as 3D V-NAND, NVMe SSDs and the most efficient DDR4 available.  Bob Brennan, senior vice president of the Samsung Memory Solutions Lab then outlined Samsung’s memory R&D approach, which champions innovation in system architectures as well as fast flawless product development that more than meets increasingly tough OEM requirements.

Taking the stage next, Hong Hao, senior vice president of our foundry business, provided an overview of Samsung Electronics’ foundry leadership position, based on 14nm FinFet process nodes and continued enhancements to the 28nm process. In addition, Brent Kerby, director, system LSI marketing, highlighted Samsung Semiconductor solutions spanning application processors, image sensors and WiFi offerings, all of which will contribute to our vital role in advancing the Internet of Things movement. Just to give you one example, there was a WiFi-enabled doorbell on exhibit showing how users can see who is at their door via a video on their smartphone whether they are at home or away.

Finally, Brian Berkeley, senior vice president, Samsung Display America Lab, offered an overview of key display technology focuses covering everything from smartphones and tablets to wearables and curved TV displays. Brian pointed out Samsung Display’s huge commitment to both LCD panels and OLED technology. He also explained the company’s R&D philosophy, which comingles multiple disciplines such as in chemistry, material sciences and manufacturing processes to enable industry-leading innovation.

From a large 78” curved UHD LCD TV bringing the Grand Canyon to life in stunning detail to LED components that produce energy-conserving, high-efficiency alternatives to conventional lighting, our showcase of innovative components and our growing commitment to Silicon Valley energized the room. If Mark Twain could see all of the innovation at this special media event, San Francisco’s weather would have been the last thing on his mind.

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