Device manufacturers know the value of Samsung’s Green Memory – a technology that enables better battery life, helps devices load data faster and keeps them running smoothly. While OEMs understand the benefits of this technology, Samsung has found that consumers are often in the dark on how memory impacts their computing experience.
To help further educate the mass market, Samsung took a new marketing approach to show how Green Memory can help your device perform to its fullest potential. Through a series of short, online videos, we introduced three villains who personify the pesky problems that can happen without the latest and greatest memory in your device.
Meet Loading Ball Larry: He’s a pro at wasting your time with his spinning “loading ball” and crashing your applications.
Perhaps just as bad is Fiona Freeze: She will come without warning to freeze your devices, keeping you from emailing your colleagues, or watching a favorite film.
And then there’s Battery Brutus: He’ll suck up your battery life, cutting you off mid-call, and shutting off your devices without warning.
Make sure to check them out on global Memory Facebook page, too.
As the leader in the memory market for 20 years, Samsung is well-equipped to provide products that can put your devices one step ahead. Samsung’s green memory products are energy efficient and ensure that today’s digital devices do just what you need them to.
What do you think about Samsung’s new memory marketing campaign? I’d love to hear your thoughts in the comments section below.