What’s Driving Mobile Memory Growth?

Posted on 05/17/2012 by

Jim Elliott

As VP of Samsung’s memory division, I’m constantly traveling.  For those of you who are frequent fliers, I’m sure you’re like me in that you also want to keep up with your friends and family back home.

One thing that Samsung’s mobile memory team keeps hearing from smartphone OEMs is that their end customers are increasingly relying on smartphones to stay connected – in many cases through social networking apps. I personally like to keep up with colleagues through LinkedIn, and it seems as if almost everyone uses some type of social networking app to keep up with friends and family.

To meet the growing demand for memory-intensive applications, such as Facebook’s mobile app, Samsung is ready to expand our mobile memory offerings with the latest LPDDR3 chip. As an extension to our 800 Mbps LPDDR2 memory chip, our LPDDR3 will transmit data at speeds of 1600 Mbps, while preserving the LPDDR2’s power-efficiency. With today’s smartphones and tablets demanding more battery life and higher network speeds, our LPDDR3 will let you access these apps at double the bandwidth, while consuming less power!

Samsung’s memory division is always looking for ways to improve our high-performance memory offerings to enable “always-on” and “always-connected” devices. Our LPDDR3, which is capable of supporting both PoP (Package-on-Package) and discrete packaging types, will do just that – allowing for higher performance and thinner, sleeker designs.  As we seek to stay ahead with our mobile memory technology, we’ll continue to listen to the needs of consumers and keep an eye out for emerging market trends.

Mobile memory has had had a significant effect on the performance, battery efficiency and design requirements of today’s smartphones and tablets. How do you see the impact as these devices continue to evolve?

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