A Point-of-View on Mobile-ization

Posted on 03/25/2011 by

Samsung Semiconductor

Yesterday, Samsung Semiconductor hosted tech-savvy editors, bloggers and analysts at our “Mobile-ization: The Innovation Continues” event. During this exciting look at where the mobile and IT infrastructure industries are headed, our execs described how Samsung components for mobile products and for the IT infrastructure drive innovation by lowering power while increasing performance. In addition, we introduced two new products at the press event: high density Mobile Memory , and a Slim 3D Blu-ray external drive for consumers on-the-go. Among the live demonstrations featured was the recently announced new application processor, Exynos, which is fast becoming a critical linchpin for greater diversity in new tablet designs.

Dean Takahashi provided one particularly insightful take on the Mobile-ization event, stating that “Samsung offers a peak into mobile trends of the future” and noting that our technologies address practically “everything from the coming flexible screens for tablet computers to dual-core processors for smartphones.”

I believe we can draw an interesting reference from Dean’s observations – which is that compelling drivers, such as “3D gaming, stereoscopic 3D displays, and reality apps” should not be the sole focus of a company looking to grow fast in the mobile marketplace. True innovation involves considering markets and offerings holistically.  At the component level, bandwidth, power consumption, density, performance gains and interconnected simplicity offer the best foundation for coming up with the differentiation needed to lead the indsutry. As Richard Yeh’s presentation highlighted, these elements are constantly evolving with greater and greater impact on mobility.  So too, the size of a display and the demand for sleeker device designs, which Mueez’s presentation covered,  point to a need for higher density memory in thinner packages that truly minimizes power consumption. This can have a tremendous impact on the look and usefulness of most mobile devices.

Hearing from several others at the event yesterday, I was pleased that they recognized that Samsung has been aggressively developing high-performance, low-power components that enable advanced features in consumer electronic products such as smart phones and tablets.  By redefining what is considered “cool”, what we see today is only whetting our appetites for more exciting mobile developments in the future.

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