Samsung Display commercialized the world’s first Active Matrix Organic Light Emitting Diode (AMOLED or Active Matrix OLED) display panel in 2007, and since then, AMOLED technology has been evolving continually, with its most outstanding advancements only just beginning. Samsung AMOLED displays, in particular, have received tremendous praise for their super high resolution and superb design, thanks to our steadfast commitment to the technology over the past decade.
Why all the fuss about AMOLED displays? Resolution is a shining example. The resolution of these panels for small electronic devices like smartphones and tablets, which was only 320×240 pixels (QVGA) nine years ago, has progressed to an amazingly vivid 2,560×1,440 pixels (QHD) today. That amounts to a resolution as high as 518ppi (pixels per inch) in the latest entry to the Samsung’s flagship Galaxy Note series.
Resolution isn’t the only aspect of AMOLED’s popularity that has the world taking notice. AMOLED displays have now taken center stage in the international spotlight, thanks also to their high color gamut, excellent readability in high ambient light and unsurpassed suitability for use in flexible smartphone designs.
Screen readability of smartphone displays is a key to the success of many as smartphones are frequently used under high ambient light. The screen readability is directly influenced by the brightness and the reflection rate of a display. Galaxy Note7 displays have achieved over 1,000 cd/㎡ (same as the brightness of 1,000 candles in one square meter) for the first time ever, which is over 22 percent brighter than its predecessor, the Note5 display. Also, its reflection rate, at 4.6 percent, is two times lower than that of conventional LCD (liquid crystal displays).
Moreover, the AMOLED display used on the Galaxy Note7 is the world’s first smartphone display to feature high dynamic range (HDR) technology for delivering more realistic video content. HDR enables electronic devices to make dark images darker and bright image brighter to attain a more appealing degree of contrast. In fact, HDR achieves such splendid results that it is also being used in premium UHD TVs!
Another compelling aspect of the AMOLED display on the Galaxy Note7 is that it represents the first “dual edge” display in the Galaxy Note series. Now, it is also widely admired for having the industry’s most enhanced dual edge appearance with strikingly smoother curvature around both edges to enable what is arguably the best grip of any smartphone available today.
In a new report, DisplayMate Technologies, the leading industry evaluator of video screens, announced stellar results from rigorous testing it conducted with the AMOLED display on the Galaxy Note7. DisplayMate President Dr. Raymond M. Soneira noted that, “the Galaxy Note7 provides many major and important state-of-the-art display enhancements, while also calling it “the most innovative, high performance smartphone display that we have ever tested.”
Since AMOLED panels first were mass produced 10 years ago, our production of these displays has increased dramatically. In just the last five years, total Samsung Display output has jumped from one hundred million AMOLED displays to one billion in the first quarter of this year.
AMOLED displays will only increase in popularity as demand continues to soar by word of mouth from those already enjoying the displays on their smartphones and tablets. According to research firm IHS, in the smartphone market, AMOLED display recorded a 39 percent market share this year, which IHS predicts will grow to 65 percent by 2020.
We are confident that as the AMOLED display matures, its appearance will only continue to improve at a dramatic rate, bringing greater demand and a higher market share that most might anticipate. How sweet it is, indeed.