Samsung’s CIO Forum Spotlights Strategies for More Efficient Data Centers

The IT world is in a constant state of flux, but now more than ever, opportunities abound to improve efficiency in data centers underutilized, over built, outdated or power-consumption challenged.  

At our Samsung Memory Solution CIO Forum earlier this month, speakers and audiences were able to preview and analyze some of the new strategic approaches developing in IT environments.  The program highlighted  several keynote presentations – from the CIO of Qualcomm, Norm Fjeldheim; the Chief Architect of Global Foundation Services at Microsoft, Dileep Bhandarkar; a Research Fellow from the Steyer-Taylor Center for Energy Policy at Stanford University, Jonathan Koomey; the Vice President of Memory Marketing & Product Planning at Samsung Semiconductor, Jim Elliott; and the Mayor of the City of San Jose, Chuck Reed.  Copies of the keynote presentations are available at

The speakers honed in on clean tech and other winning data center strategies including increasing the use of solid state drives, updating outdated servers, expanding the use of virtualization and cloud computing, considering customized managed hosting and using a truly holistic approach to evaluate a data center’s Total Cost of Ownership (TCO).  Misplaced incentives, poor equipment tracking, low equipment utilization, lack of management accountability and little understanding of true TCO are making many data centers uneconomical.  

A key observation of the day, from Jonathan Koomey, was that one of the biggest opportunities to “Clean the Cloud” is to get rid of ‘comatose’ servers. Another is to identify outdated servers and to replace them – for example in some facilities older, outdated servers use 60% of the data center’s energy, but only deliver 4% of its potential performance, Koomey said.

Microsoft’s Dileep Bhandarkar stated that “to build a more efficient cloud infrastructure, you must take a holistic approach of server, network, and data center design.”

Norm Fjeldheim examined the evolution of Qualcomm’s Global Data Center Strategy, including the use of technologies such as virtualization and deduplication, along with high performance hardware, to meet the computational needs of Qualcomm’s global workforce, while reducing costs and decreasing the carbon footprint.

Jim Elliott rallied attendees to take meaningful action on the heels of the CIO Forum.  He urged everyone “to clean the cloud…government, small companies, big companies, NGOs, with efforts to all collaborate together.”

Chuck Reed said that the City wanted to partner with Samsung to drive Clean Technology.  Elliott remarked he believed that sentiment is shared by a large number of others who attended the CIO Forum.

The more than 150 in attendance at the invitation-only conference were also treated to two panels.  One scrutinized the rising popularity of SSDs in Data Centers around the world, moderated by Joseph Unsworth, Research VP, NAND Flash and SSDs at Gartner, and the other took a close look at how Big Data can disrupt the technology ecosystem of the Public Cloud, moderated by Mario Morales Vice President, Semiconductors Research Program, at IDC.

Feedback from the attendees found a high degree of receptivity to the day’s panels and presentations. In fact, all responding attendees who provided survey feedback rated the overall content of the Forum as Good or Excellent.

Look for another CIO Forum to follow-up on the success of this year’s as the interest level remains very high,” Elliott said.