One of the biggest trends in mobile electronics today is the rapid rise in storage capacity throughout the smartphone industry. At Samsung, we have been producing 32 and 64 gigabyte storage chips for a couple of years, and have now announced 128 GBs of embedded storage for the vast majority of smartphones – with even larger densities possible in the foreseeable future. The reason is simple: consumers want a highly convenient way to carry, access and share all of their favorite photos, videos and gaming files with them wherever they go – many of which they capture from social media sources. With widespread WiFi sharing and today’s high-speed, high density storage, your smartphone or phablet is quickly becoming the USB of a smarter, more mobile generation. We will never look back.
Sure, some consumers are comfortable with their visual treasures being kept in the cloud and gaming consoles remain very popular – but more and more want to also have a personal copy of their favorites with them that is accessible in two to three seconds, not 10 –15.
Let’s face it: being able to rapidly view your favorite photos and videos is now a conversation-evoking experience for millions of consumers, and mobile gaming an increasingly popular divergence.
Today’s embedded NAND memory offers random read and write speeds anywhere from four to 28 times faster than those of a typical external memory card, helping to make Full HD viewing commonplace and UHD content playback a reality. At Samsung, we just announced production of high-speed 128GB memory storage not only for high-end smartphones (Universal Flash Storage), but for mid-market cellphones as well (3-bit, eMMC 5.0 memory). Hear more about these solutions in my blog next month.
Because embedded memory is more affordable and higher performing, you might say that external storage cards are on their way to becoming a relic of the past, with slower boot-up, app switching and file accessing eventually becoming just an historical footnote.
Consumers are increasingly seeing their mobile devices as an extension of their social environment — literally as the primary way to feel closer to family and friends on a day-to-day or hour-to-hour basis. So large amounts of storage and lightning-fast access make perfect sense for a generation that is more tied to their smartphones and phablets than their televisions, MP3 players or desktops.
The evolving Internet of Things will only accelerate this phenomenon with low-cost availability of home monitoring video, 360-degree retail product previewing, and instant video conferencing. With advanced smartphone storage, less is more – smaller, more efficient memory enabling virtually “anytime anywhere” availability. Samsung is working hard to redefine the parameters of electronic convenience, with our memory setting the pace for a more accessible tomorrow.
Read Part 2 of the blog here: